.the_archive / Paul Hafalla
IJWBAA [ eej-wah ] (I Just Wannabe an Artist), also known as Paul 'Pao' Hafalla, is a pioneering digital artist born in Manila, Philippines, with deep roots in Pangasinan. His innovative work seamlessly blends digital media with a profoundly introspective approach, exploring themes of identity, human nature, and existence. Influenced by Rothko, Venus de Milo, and Giacometti, IJWBAA’s distinct style fuses classical elements with contemporary digital techniques, creating art that transcends traditional boundaries of minimalism, abstraction, and emotional depth.

Renowned for his masterful use of digital tools, IJWBAA crafts layered compositions that harmonize simplicity with complexity. His bold color schemes and abstract forms invite viewers to embark on a personal exploration of their own emotions, making his art a dynamic and interactive experience. His reinterpretation of classical motifs through digital media offers a fresh perspective, transforming historical influences into something uniquely modern and deeply personal.

In his virtual exhibitions, IJWBAA has redefined the art experience with immersive, interactive encounters. His 2024 exhibition, Kizumeizukaka, presented by The Flux Review UK on OncyberIO, explores themes of memory and identity through innovative digital landscapes. Similarly, his 2023 exhibition, Homage to Icons, hosted by The Arches Project Org UK, reimagines the works of pivotal figures in art history using contemporary digital media. These exhibitions highlight his versatility and push the boundaries between art, technology, and storytelling, providing transformative experiences for audiences.

IJWBAA’s art resonates globally, fostering dialogue on universal themes such as kindness, resilience, and cultural unity. His participation in Fight for Kindness in Italy and his thought-provoking artwork featured at the Adelaide Festival in Australia demonstrate his ability to transcend geographical and cultural boundaries, engaging viewers with reflections on the human condition.

His journey to success has been marked by resilience in overcoming early rejections, health challenges, and societal expectations. These experiences have infused his work with authenticity and emotional depth, turning adversity into creative fuel. His art not only mirrors his own experiences but also connects deeply with viewers who see their own stories within his pieces.

Notable achievements include being a finalist at the 2022 ArtsFighters competition in Milan, Italy, and earning 2nd place at World Children’s Day in Paris, France. His books and artworks have been acquired by prestigious institutions worldwide, including the National Museum of the Philippines, Museum of Contemporary Art Tokyo (Japan), Museo Nacional Centro de Arte Reina Sofía (Madrid, Spain), Musée d’art contemporain de Montréal (Quebec, Canada), Library of Congress (Washington, DC, USA), British Library (Yorkshire, United Kingdom), Bibliotheca Alexandrina (Egypt), Asia Art Archive (Hong Kong, China), National Library of the Philippines, and National Library Board (Singapore). Furthermore, IJWBAA is the first Filipino artist from the Philippines to be recognized in the Techpressionism movement, highlighting his significant influence in the digital art arena.

As a visionary in digital art, IJWBAA continues to push creative boundaries, merging personal expression with global impact. Through exhibitions, publications, and digital platforms, his work sparks meaningful conversations and leaves an indelible mark on those who engage with it. IJWBAA continues to push the boundaries of digital art, inspiring others to explore the limitless possibilities of creativity in the digital age.
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